I help companies build digital products that people actually want to use, by combining deep user research with scalable design systems.

Based in Madrid, Spain • Working Globally.

Selected works.

Background in Industrial Design, heart in User Research.

I transform complex user and business needs into strategic digital solutions backed by solid evidence and investigation.

4+

Years of experience

Finora.

FIN ORA es una solución de gestión financiera personal orientada a usuarios jóvenes con ingresos variables que buscan mayor claridad y control sobre su dinero.

Caso de estudio del banco de Bogotá,mejorar la experiencia de apertura de cuenta en dolares.

Banco de Bogotá.

Concert Plaza.

Mejorar la experiencia de usuario y la interfaz visual de la plataforma, enfocándose en la claridad, la motivación del artista y la escalabilidad del producto.

I’m Melisa Rodriguez.

I am a Product Designer & Researcher with a background in Industrial Design. For the past 4 years, I’ve been blending physical logic with digital strategy to create evidence-based experiences. I don't just design interfaces; I build functional systems that solve real problems for users and drive business growth.

About me

My process ensures that every design decision is backed by user insights and perfectly aligned with long-term business scalability."

Strategy & Discovery

Finding the 'Why'. I transform user insights into strategic product roadmaps using evidence-based research.

My process

Visual Architecture

Interaction & Motion

Scalable by design. I build intuitive interfaces and robust design systems rooted in my Industrial Design background.

Data-driven results. I use usability metrics (SUS, NPS) and iterative testing to ensure every product is functional and accessible.

Available for new projects in Madrid and worldwide.